Stacked full of data the Bingo Hideout online bingo survey

Posted August 16, 2009 in Uncategorized.

A brand new survey of over 2,000 online bingo players commissioned by the bingo blog site, Bingo Hideout sheds new light on the current online bingo market, the Bingo Hideout survey takes a look at players habits and shows also how trends are changing.  Bingo Hideout has just released this data and as the most recent of the online bingo market surveys it shows how in a very short space of time bingo players and their activities are changing. For a start it looks as if the traditional conception that all online bingo players are female is slowly changing, from the survey results of those taking part in internet bingo games it would appear that the game is becoming less ‘gender specific’, and male players are up by almost 2½%. Silver Surfers surfing the web for online bingo? As well as the slight shift in the sex of the online bingo players, the Bingo Hideout survey also showed that the ‘silver surfer’ is a growing market and online bingo sites that currently have their sites targeted to a younger age group may be missing out on the rapidly growing 50+ market.  Obviously online bingo sites have their own data about the age of online bingo players currently playing their sites, as every player is required to state their date of birth when they open an account. However this information may be very useful for online bingo sites when they are considering marketing campaigns to increase their members, as they may well target television programme schedules or publications for a slightly younger market when possibly they might be better placed to consider the older player. The rise in ownership of pc’s and better broadband supply in the UK, could well be opening up a whole new world to the older generation who may then be looking for social and leisure activities online. Online Bingo is the game of choice in the north Other areas of interest in the Bingo Hideout Survey are the definite differences in online bingo player location, with a real stronghold appearing to be in the North of England and Scotland.  It may well be useful for online bingo sites to specifically target the areas without such high player numbers in future marketing as this could possibly be a huge source of potential revenue.  There are so many more interesting facts in the report and although we would like to cover them all, space restrictions do not unfortunately allow it, so the following link will take you directly to the full survey results on the Bingo Hideout site.  The Bingo Hideout Survey report although long is well worth a read as it certainly sheds some new light on the online bingo world.